Hyaluronic acid is a chemical compound that was discovered in the ‘30s. It actually occurs naturally on your skin, where it helps regenerate the cells there. Because of this, hyaluronic acid is useful in wound healing, since it helps to promote tissue growth. But that’s not all. Hyaluronic acid is also a protective powerhouse, keeping your skin safe against damage caused by UV rays.
But where hyaluronic acid really shines is in its hydration properties. This itty bitty molecule is able to hold 1,000 times its weight in water. It behaves by sapping moisture from the air and holding it against your skin to improve hydration (#improvehydration). That’s especially helpful in the winter, when the humidity is so low in most areas of the country that it feels like your skin is about to crack off. Even if you’re lucky enough to live in a spot with decent humidity levels, steam heat from old radiators can suck the moisture from the air, leaving your hair and skin feeling insanely dry.
Hyaluronic acid helps to fix all of that, regardless of your skin type. Dry skin can obviously benefit from the moisture surge provided by hyaluronic acid. As skin ages, the amount of hyaluronic acid it produces diminishes. So supplementing with skin care that contains hyaluronic acid is beneficial.
But the molecule also helps two skin types you might not think need major hydration — oily and acne-prone. Hyaluronic acid is amazing for oily skin types because of how lightweight it is. It absorbs into the skin instead of sitting on top of it. Some research also suggests that hyaluronic acid can be helpful in suppressing the activity of the sebaceous gland. That means it might be able to keep your skin from over-producing oil, which is probably music to shine-prone people’s ears.
Studies show that the easiest way for your skin to absorb the benefits of hyaluronic acid is with a serum. Why? Because serums deliver potent ingredients directly to the face in large quantities — something that moisturizers and masks are unable to do. So that’s why we created the Anew Hydra Fusion Replenishing Serum. The formula is chock-full of hyaluronic acid, which helps your skin look and feel smoother, more replenished, and seriously vibrant. That miracle ingredient is coupled with raspberry antioxidant, which helps your skin defend against environmental stressors. Together, these two ingredients create a one-two punch in hydration and strengthening power.
But serums aren’t the only way for you to harness the moisturizing wonder of hyaluronic acid. A good moisturizer is, of course, another way, which is why we developed our Anew Hydra Fusion Gel Cream. It contains the same hyaluronic acid and raspberry antioxidant as the serum does. But the gel cream provides up to 72 hours of serious moisture, so you’re covered, even in the chilliest of temperatures. And since it’s a gel cream, it has a water-like consistency, meaning it melts into your skin instead of sitting on top of it. Smooth this stuff on twice a day after your serum, and you’ll be incredibly impressed by how smooth your skin feels. (#hyaluronicasid)
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